What are the elements of packaging?
Release time: 2023-07-27
Generally speaking, product packaging should include elements such as trademark or brand, shape, color, pattern, and material.
Trademarks or brands are the main constituent elements of packaging and should occupy a prominent position in the overall packaging.
A suitable packaging shape is beneficial for storage, transportation, display, and product sales. Therefore, shape is an indispensable combination element in packaging.
Packaging color is a constituent element in packaging that stimulates sales. The combination of color tones that highlight product characteristics not only enhances brand characteristics, but also has a strong appeal to customers.
The importance and indispensability of packaging patterns in packaging are self-evident, just like the images in advertisements.
The selection of packaging materials not only affects packaging costs, but also affects the market competitiveness of this product.
Product labels generally include packaging content and the main ingredients contained in the product, brand logo, product quality level, product manufacturer, production date and deadline, and usage method.
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